Although there are some rather important decisions you need to make when creating a new or additional Entra ID tenant including from which portal to start, the process is relatively quick and painless. You don’t need a lot of technical expertise to go through the steps. Furthermore, Microsoft is extending the marketplace’s reach by allowing major channel partners to integrate its catalog into their own platforms.

In summary, an Azure subscription contains your virtual resources in the cloud and the corresponding management interfaces. An Entra ID tenant is about identity and access management for your users, applications, and devices. A key innovation is “resale enabled offers,” a new capability in private preview.

The new, single destination streamlines that experience with a unified taxonomy and a combined catalog, simplifying how businesses find, try, and buy solutions from a single, trusted source. Initially available in the U.S. with a global rollout to follow, the move is part of Microsoft’s strategy to accelerate AI adoption and provide a single, trusted source for its partners. If you are looking to build an environment for work or school accounts, or even personal Microsoft accounts (MSA), you can use an existing Microsoft Entra tenant or build a new one, especially for development purposes. Another quick note – when you create a new Microsoft Entra ID tenant, you become the first user of that tenant. For example, Copilot agents from the marketplace are available directly within the Microsoft 365 Copilot experience through the new Agent Store, while specialized models and tools appear in Azure AI Foundry.

Supporting Microsoft Work or School accounts, or personal accounts

What I haven’t pointed out yet is that there are some different paths you can take, including the starting portal. I’d like to give you some explanation as to your choices, why it makes more sense to start in a specific portal, and why it makes sense to choose a specific top-level choice based on your intentions for the future. The type of users you’re managing, the type of tenant, and information security requirements are all criteria for how to proceed. An Entra ID tenant is a cloud-based directory service from Microsoft. It is a dedicated instance that an organization or an application developer uses to house and manage their users, identities, apps, and various security services.

According to Microsoft, these are forward-thinking companies that blend human ambition with AI-powered technology to fundamentally reshape how they operate and create value. The merger of Azure Marketplace and AppSource into a single entity is a direct response to the growing complexity of enterprise software procurement. If you already have a tenant, why would you want to create additional tenants?

Microsoft Reunites Windows Engineering Teams to Accelerate AI-Powered ‘Agentic OS’

• Azure AD is the service, while an Azure tenant is your organization’s instance of that service.
• Through Azure44 Blockchain Workbench, Microsoft is providing the required infrastructure to set up a consortium network in multiple topologies using a variety of consensus mechanisms.
• Crucially, these are not just standalone tools siloed in a storefront; they are woven directly into the fabric of the Microsoft Cloud ecosystem.
• Microsoft has launched the new Microsoft Marketplace, a unified digital storefront that merges its previously separate Azure Marketplace and AppSource platforms.
• In summary, an Azure subscription contains your virtual resources in the cloud and the corresponding management interfaces.
• Initially available in the U.S. with a global rollout to follow, the move is part of Microsoft’s strategy to accelerate AI adoption and provide a single, trusted source for its partners.

At launch, the platform introduces a dedicated “AI Apps and Agents” category, immediately populating it with more than 3,000 new AI-powered solutions from Microsoft’s partner ecosystem. The marketplace provides a secure and scalable mechanism to ensure all acquisitions align with corporate security and compliance standards. Microsoft launches the new Microsoft Marketplace, merging Azure Marketplace and AppSource into a single storefront with over 3,000 new AI apps and agents. In case it’s not clear, this is the choice for managing all the aspects of user management – first name, last name, password, and other user settings.

The marketplace is designed to provide a trusted, secure, and governable platform that empowers IT departments to manage the influx of AI tools confidently. By uniting its cloud infrastructure and business application storefronts, Microsoft is creating a cohesive ecosystem. The goal is to reduce friction for customers and to present a unified front against competitors in the enterprise software space. Microsoft has launched the new Microsoft Marketplace, a unified digital storefront that merges its previously separate Azure Marketplace and AppSource platforms. Announced on September 25, the marketplace aims to simplify how businesses discover, purchase, and deploy cloud solutions and AI tools.

Microsoft Unifies Azure Marketplace and AppSource Into New AI-Focused Marketplace

However, there are multi-tenant scenarios – I’ll describe some reasons below. Microsoft has defended its compliance with international laws, but opponents insist that mere legal adherence is insufficient when technologies could exacerbate oppression. The debate reflects broader tensions between corporate profits, technological ethics, and accountability in conflict zones.

The marketplace acts as a direct extension of the Microsoft Cloud, delivering a comprehensive catalog of partner innovations across Azure, Microsoft 365, Dynamics 365, and Power Platform to fuel this transformation. For years, customers navigated two distinct platforms, a legacy dating back to AppSource’s 2016 launch alongside Dynamics 365. Azure AD is the service, while an Azure tenant is your organization’s instance of that service. The vast majority of organizations will have existing tenants in Microsoft Entra ID (especially if you are utilizing Microsoft 365).

• Microsoft provides integration from these blockchain platforms to other Microsoft services to streamline the development of distributed applications.
• Microsoft Azure supports many programming languages, tools, and frameworks, including Microsoft-specific and third-party software and systems.
• Furthermore, Microsoft is extending the marketplace’s reach by allowing major channel partners to integrate its catalog into their own platforms.
• At launch, the platform introduces a dedicated “AI Apps and Agents” category, immediately populating it with more than 3,000 new AI-powered solutions from Microsoft’s partner ecosystem.
• At launch, the platform features tens of thousands of solutions, including over 3,000 new AI-powered apps and agents.
• This move recognizes that a vibrant partner ecosystem is crucial for scaling technology adoption.

Services

Industry giants like Arrow, Crayon, Ingram Micro, Pax8, and TD SYNNEX are among the first to do so, expanding the potential customer base for vendors. The ‘resale enabled offers’ feature, in particular, addresses a long-standing request from the partner community. It allows ISVs to leverage the sales force and customer relationships of their channel partners directly within the marketplace, creating a powerful new co-selling engine that benefits the entire ecosystem. An Azure AD tenant is a dedicated and trusted instance of Azure Active Directory (Entra ID) that Microsoft automatically creates when your organization signs up for a Microsoft cloud service such as Azure, Microsoft 365, or Dynamics 365. There are a few prerequisites or requirements you should be aware of before proceeding and planning. Don’t worry if you’re only testing or managing development resources – you can easily create a free account to begin your testing.

Microsoft Azure, sometimes stylized Azure, and formerly Windows Azurea is the cloud computing platform developed by Microsoft. It offers management, access and development of applications and services azure cloud engineer to individuals, companies, and governments through its global infrastructure. It also provides capabilities that are usually not included within other cloud platforms, including software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS). Microsoft Azure supports many programming languages, tools, and frameworks, including Microsoft-specific and third-party software and systems.

What’s the difference between an Azure subscription and an Entra ID tenant?

Using ‘Azure AD B2C’ is as easy as accessing the administration controls in the Azure Portal. Learn why you may want to create a new or additional Microsoft Entra ID (Azure Active Directory) tenant. Do you go down the ‘Microsoft Entra ID’ route or ‘Azure AD B2C’? Access to a curated, integrated ecosystem allows large companies to embrace cutting-edge AI without compromising on their core security and governance standards. This in-product integration ensures that employees can access approved, governed AI solutions in their natural flow of work. Crucially, these are not just standalone tools siloed in a storefront; they are woven directly into the fabric of the Microsoft Cloud ecosystem.

Computer services

However, I don’t want to discount the research and planning you need to go through before completing the process. There are a few gotchas or future additions that are blocked or unavailable based on what specific steps you take. If you don’t have an existing tenant for your specific development purposes, go ahead and create a new one.